Mautic vs Sendy
Mautic and Sendy are two of the most popular email marketing services in [year] - but which one is the best for email marketing?
Sendy vs Mautic: What Are The Differences?
Our team put Mautic and Sendy side by side to see which self hosted email marketing platform is the best in [year]. Both Apps has their own set of pro’s and con’s so keep reading to learn more about if Mautic or Sendy is the best choice for your team!
Side by Side Comparison
Mautic offers many of the same features as Sendy, but a few additional marketing automation features like triggers and CRM functionality, but that does not mean it is better – in some cases Sendy is still the best chopice if you just need to send large email campaigns!
Mautic has a basic drag and drop builder and you can also import HTML templates which is great for teams with designers. The automation include a number of basic triggers based on time and web pixel activity which is good for setting us advanced flows.
Landing Pages and Forms
Mautic offers both forms and landing pages.
The landing pages are a little too ‘basic’ for our taste but the forms can by embedded and styled to link your website forms directly with Mautic.
Mautic offers sequences and flows so you can start a subscriber on a sequence then they will receive a series of emails over a set period of time.
One of the main features that is similar between Mautic and Sendy is broadcasts. Both services can link with outside APIs to send our large broadcasts.
Mautic has a few built in email templates as well as a basic drag and drop builder to create your own designs. Email designers can also import their own HTML designs for a custom look.
Mautic offers many built in dashboards, plus the ability to add customized dashboards based on your campaign KPI. Tbe default dashboards are good – but the ability to add custom info based on your trends and tracking is key to understanding your traffic and conversions.
Sendy may have fewer features than Mautic but it does offer a few advantages – especially if you already have a large email list and don’t need advanced marketing automation features.
Brands and Clients
One of Sendy’s main advantages is the ability to manage multiple brands, client and websites email marketing from one location. Sendy allows you to register and run an unlimited of brands using the same installation.
Sendy can send one time email blast and timed sequence campaigns. It has built in testing functionality and can add things like UTM variables and track the open rate of each email you send.
Since Sendy is self hosted you will need to create and AWS SES API key in order to send emails. Using the SES API gives you a high deliverability rate and a cost that is much lower than the monthly Mautic feeds.
Sendy is self hosted – which means you will have to install the PHP app on a server and maintain it yourself. Luckily this is easy to do and takes about 20 minutes to set up the first time.
Start Sending Better Emails
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What Are The Differences?
Mautic offers a cloud hosted email marketing and automation platform – at a higher monthly cost. Sendy on the other hand offers few features but can be purchased for a one time fee, plus a monthly server cost.
Which is better: Mautic or Sendy?
Both are good choices. Mautic is better if you need marketing automation functionality while Sendy is better if you are sending large email blasts to a pre-existing list of subscribers.
Our Final Say
Both Mautic and Sendy are good choices for email marketing – but they are designed with different users in mind. Mautic has more advanced features and is easier for less experienced markets but does cost more per month. Sendy is better for expert email marketers looking to send emails to existing list at a low cost.